Realistically, though, you’ll get more accurate results with an established business than a brand new one. If you have a website, a business, and an audience, testing right away gives you an advantage over the competition. The simple answer to this question is that you should always run A/B tests. When (And How) Do You Know You Need to Run A/B Tests?
Changing just one variable ensures that you know what had an impact on your audience’s responses. In other words, if you’re testing the headline on a landing page, you might test the subject line for your latest email marketing campaign. You can run multiple A/B tests at the same time, but stick to one variable for each. This depends, of course, on the number of people who see one variation or the other. It’s an ever-evolving process that can ultimately have a huge impact on your bottom line.Īn A/B test runs until you have enough data to make a solid decision. As your audience evolves and your business grows, you’ll discover that you need to meet new needs - both for the company and for your audience. You might also have to test the same things multiple times. Change the structure, incorporate different verbs and adjectives, or change the font style and size. Once you’ve refined your CTA, you move on to the headline. You A/B test variations in the button color or the CTA copy. Instead, you want to keep testing to learn more about your audience and find new ways to convert prospects into leads and leads into customers.įor instance, you might start with the call to action on a landing page. You don’t want to settle for one A/B test. Based on conversion rates or other metrics, you can decide which one performs best.īut it doesn’t stop there. To Recap: What Exactly Is an A/B Test?Īn A/B test is a comparison between two versions of the same marketing asset, such as a web page or email, that you expose to equal halves of your audience. Then, we’ll dive into a few A/B testing examples that will inspire you to create your own tests. To refresh your memory - or introduce you to the concept - I’m going to explain A/B testing and its importance. Without data, you won’t know how effective your marketing assets truly are. A/B tests can reveal weaknesses in your marketing strategy, but they can also show you what you’re doing right and confirm your hypotheses. I’ve run thousands of A/B tests over the years, each designed to help me hone in on the best copy, design, and other elements to make a marketing campaign truly effective. There’s a joke in the marketing world that A/B testing actually stands for “Always Be Testing.” It’s a good reminder that you can’t get stellar results unless you can compare one strategy to another, and A/B testing examples can help you visualize the possibilities. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral Maps, and User Recordings), fix what isn’t (with a WYSIWYG Editor), and test new ideas (with a robust A/B Testing tool).